Privacy Policy

This Privacy Policy describes how Yee Eyelashes ("we," "our," or "us"), located at 278 Plandome Rd, 2nd Floor, Manhasset, NY 11030, collects, uses, and protects your personal information when you visit our website, book an appointment, or otherwise interact with our services. We are committed to safeguarding your privacy and handling your information with care and transparency. By using our website, you agree to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide Directly

When you submit a booking request, contact form, or inquiry through our website, we may collect:

• Full name
• Phone number
• Email address
• Preferred appointment date and time
• Requested service(s)
• Any additional notes or messages you voluntarily include

Providing this information is voluntary; however, certain details are necessary to confirm and manage your appointment.

1.2 Automatically Collected Data — Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors interact with our website. Google Analytics automatically collects certain technical and usage data, which may include identifiers such as:

• IP address (which may be truncated or anonymized depending on your region)
• Browser type and version
• Device type (desktop, mobile, or tablet)
• Operating system
• Pages visited and time spent on each page
• Referring website or source
• Approximate geographic region (city/country level)

This data is processed by Google and provided to us in aggregated, statistical form to help us analyze site performance and improve the user experience. While this data may involve unique identifiers such as IP addresses or device IDs, it is not used by us to directly identify individual visitors by name. Google's data collection and processing is governed by Google's own Privacy Policy, available at policies.google.com/privacy.

1.3 Google Search Console

We use Google Search Console to monitor our website's visibility and performance in Google Search results and to identify technical issues that may affect our site. Google Search Console provides aggregate data about search queries and page performance and does not collect or share personally identifiable information about individual website visitors with us.

2. How We Use Your Information

We use the information we collect solely for legitimate business purposes, including:

• Confirming, scheduling, and managing your appointments
• Communicating with you regarding your booking, inquiry, or service
• Synchronizing appointment details to Google Calendar for internal scheduling purposes
• Sending appointment confirmations and reminders via email or SMS, where applicable
• Analyzing website traffic and improving the performance and experience of our site
• Monitoring our search engine presence and addressing technical website issues

We do not sell, rent, or otherwise disclose your personal information to third parties for marketing or commercial purposes.

We only collect and use personal information to the extent necessary to provide our services and improve your experience.

3. Google Calendar

When you book an appointment — whether through our website, by phone, or via direct message — your appointment details (including your name, requested service, date, and time) may be recorded in Google Calendar for the sole purpose of internal scheduling and service management. This information is not shared with or accessible to any unauthorized third party.

4. Cookies

Our website may use cookies — small text files placed on your device — to support website functionality and collect analytical data. The types of cookies we may use include:

• Analytics cookies — Used by Google Analytics to collect usage data (e.g., _ga, _gid, _gat)
• Functional cookies — Essential cookies required for core website performance and navigation

You may manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality or performance of some areas of our website. For more information on managing cookies, visit allaboutcookies.org.

5. Third-Party Services

To operate our website and business, we may use the following third-party services and tools. Each third party operates under its own privacy policy and data practices, which we encourage you to review independently:

• Google Analytics — Website traffic and behavior analysis (Google LLC)
• Google Search Console — Search performance monitoring (Google LLC)
• Google Calendar — Appointment scheduling (Google LLC)
• Vercel — Website hosting and deployment infrastructure
• Next.js — Website framework (Vercel Inc.)
• Supabase — Database and backend infrastructure (if applicable)
• Email service providers — Used to deliver booking confirmations and appointment reminders
• Square / Stripe — Payment processing (if applicable)
• Online booking platforms — Third-party scheduling tools (if applicable)

We take reasonable care in selecting third-party services and require that any service providers handling personal data on our behalf do so in a manner consistent with applicable privacy laws. We do not sell your personal information to any third party.

6. Email Communications

If you provide your email address when booking or contacting us, we may send you the following:

• Appointment confirmation emails
• Appointment reminder emails
• Follow-up communications related to your service

We will not send unsolicited promotional or marketing emails without your prior consent. You may opt out of non-essential email communications at any time by contacting us at 929-806-2467 or through our website contact form.

7. SMS Communications

If you provide your phone number when booking or contacting us, you consent to receiving appointment confirmations, reminders, and service-related communications via SMS or phone call. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP or by contacting us directly at 929-806-2467.

8. Photography & Marketing

We may photograph or record your lash results for portfolio and marketing purposes, including use on our website and social media. No personally identifying information will be shared without your explicit consent. If you prefer not to be photographed, please inform your lash artist before your service begins.

9. Data Security

We take the security of your personal information seriously. We implement reasonable administrative, technical, and physical safeguards designed to protect your data against unauthorized access, disclosure, alteration, or destruction. These measures include using secure hosting infrastructure, limiting access to personal data to authorized personnel only, and applying encryption where appropriate.

However, please be aware that no method of data transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable law. Booking records may be retained for up to 3 years for operational, business, and tax purposes. After this period, personal data is securely deleted or anonymized.

11. Your Rights

Depending on your location and applicable law, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal data, subject to applicable legal obligations
• Opt out of Google Analytics tracking via your browser settings or Google's official opt-out tool at tools.google.com/dlpage/gaoptout
• Withdraw consent for non-essential email communications at any time

To exercise any of the above rights, please contact us at 929-806-2467 or visit us at 278 Plandome Rd, 2nd Floor, Manhasset, NY 11030. We will respond to all valid requests within a reasonable timeframe.

12. Minors

Clients under 18 years of age must have parental or guardian consent before receiving services at Yee Eyelashes. If you believe we have inadvertently collected personal information from a minor without appropriate consent, please contact us immediately and we will take prompt steps to address the situation.

13. Changes to This Policy

We reserve the right to update or revise this Privacy Policy at any time to reflect changes in our practices, technology, or applicable law. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please do not hesitate to contact us: